The Pleasure Principles
A groundbreaking program helping high-achieving women learn how to reconnect with their pleasure (both in and out of the bedroom), so they can have the love, connection, and health they desire.Â
Pleasure Principles
6-Month Coaching Program
The Pleasure Principles coaching program helps high-achieving superwomen who struggle with an empty pleasure tank, learn how to reconnect with their pleasure (both in and out of the bedroom), so they can have the love, connection, and health they desire.Â
Inside this supportive community of women, we get to the root of feminine burnout and break the cycle of over-functioning, over-giving and over-working, guided by my signature Pleasure Framework.Â
Feeling unfulfilled and empty inside?
BREAK FREE FROM FEMININE BURNOUT AND RECONNECT WITH PLEASURE
ENROLL NOWSuccess without satisfaction...
YOUR SUPERWOMAN LIFE
I get it. You’re a powerhouse. A superwoman. A boss babe. And you have so much to be grateful for.
The boxes are checked. The goals are met.Â
And yet…
You’re so overwhelmed and exhausted that you can’t actually be present and ENJOY what you’ve built.Â
You feel like you have to do it all yourself. And you’re always giving more…even when you have nothing left to give.Â
One more thing on your to-do list feels like it will break you. And when your partner wants sex, it feels like a nearly impossible demand.Â
Your libido has vanished. And you’ve resigned to the fact that you’re “just not that sexual.”
The toll on your body is undeniable, with mystery illnesses popping up out of nowhere. Weight loss is a struggle. And anxiety wakes you up in the middle of the night.
But the thing is…. It’s not your fault.
SOCIETY HAS TAUGHT YOU TO PRIORITIZE PAIN & SACRIFICE PLEASURE
…and it’s making you sick, depressed, and disconnected from your true self.
Consider this… 1 in 2 women suffer from sexual dysfunction in their lifetime (desire and arousal issues, pain with sex, difficulty orgasming).
On top of that, 1 in 4 women relies on antidepressants (twice as many as men!) to cope with life’s demands.
Society has taught us to put ourselves last, to hide our emotions, and say “YES” when we mean no.Â
But at what cost?
THIS IS “GOOD GIRL” CONDITIONING AT WORK.Â
– and it’s causing many women to live in survival mode, with chronically elevated cortisol levels.Â
This perpetual state of self-sacrifice can lead to Anhedonia, a medical condition defined by an inability to feel pleasure or joy.Â
And as time goes on, it becomes more (and more!) difficult to find happiness in the things that used to bring you pleasure.Â
Life becomes flat and gray. And your pleasure tank starts running on empty.Â
SO, WHAT DO WE DO ABOUT IT?
We get to the root of the problem by unlearning the beliefs, thoughts, habits and behaviors that suffocate our ability to prioritize pleasure, guilt-free.Â
Sound “too good to be true?”
Reclaiming your pleasure is within reach…
YEARS AGO, I HAD NO IDEA WHAT WAS WRONG WITH ME…
 I felt numb to my own happiness, and I struggled with pain during sex.
“It’s all in your head,” my doctor said.Â
And I was quickly offered antidepressants and antipsychotic meds to mask the symptoms. Â
I thought that I was going crazy. But I was determined to find some answers (for myself and other women like me).
I decided to become a naturopathic doctor. And after 8 years of post-secondary education, I opened my own clinic, Health Over All.Â
My clients saw improvements in their physical health (better energy, mood, weight coming off, sleeping through the night)....but they were still unhappy.
And I was struggling with the same challenges.
SOMETHING WAS MISSING…
– I had everything I said I wanted: a thriving women’s health practice, a husband, a Tesla, a new house. Yet, I felt hollow inside.
I was totally unfulfilled. And after years of feeling disconnected, I got a divorce…believing I just needed to find the “right partner” in order to experience joy.Â
I started researching “the pleasure problem” and I wrote a book about women’s sexuality, The Pink Canary.Â
I learned that feminine burnout is rooted in social conditioning that asks us to be “superwomen” who sacrifice our own pleasure for the sake of others.
As a result, many women find themselves disconnected from their own needs, desires, and sense of fulfillment (regardless of their successes and achievements).
And that’s when The Pleasure Principles was born…
Hi! I'm Jordin Wiggins, ND
WORK WITH ME!I’m a Naturopathic Doctor with over 10 years of experience, specializing in women’s health and wellness. Drawing from my expertise in Traditional Chinese Medicine, I’ve empowered over 2500 women to reclaim their pleasure through holistic healing practices. And my passion is helping women thrive.Â
Featured in national media including Cityline, Cosmopolitan, and Marie Claire, I’m on a mission to solve the “pleasure problem” by reconnecting women with their innate power through sexual health education.
UNLOCK YOUR PLEASURE POTENTIAL
When treating the symptoms of Anhedonia, women are often handed medications or encouraged to take a “spa day.”
We try red light therapy. And cold plunging. Â
But the truth is, these one-off solutions often mask the real issues at play. And it's just NOT THAT SIMPLE.
If you want to unlock your pleasure potential, you need a deeper, more holistic approach.Â
The Pleasure Principles coaching program helps high-achieving superwomen who struggle with an empty pleasure tank, learn how to reconnect with their pleasure (both in and out of the bedroom), so they can have the love, connection, and health they desire.Â
Inside this supportive community of women, we get to the root of feminine burnout and break the cycle of over-functioning, over-giving and over-working, guided by my signature Pleasure Framework.Â
WHAT MY CLIENTS ARE SAYING ABOUT PLEASURE PRINCIPLES…
"My sex life is better. My husband and I talk about sex. I used to feel so guilty about not wanting to have sex with him. But now I can enjoy the intimacy we do have because I am not so in my head worrying all the time. The to-do list has finally stopped. He even shared that he has been enjoying the new kind of intimacy we have more. I feel sexier in my skin. I don’t feel ashamed to be sexy and be feminine. I even enjoy initiating sex more. My libido is significantly better than it was and I don’t experience any pain with sex like I used to."
Alison S. 37 y/o. Married.
"I spent years reading every book under the sun but I could never find a structure that actually helped me start making real change. Because I would get overwhelmed and feel guilty that I couldn’t do what they were telling me to do, like it was just so easy for everyone else. This program is what I needed. Accountability and a structure that actually works for the things I wanted to see change. It's group, but it is so individual. My relationships got better, my friendships got better. I even got promoted at work."
GL. 41 y/o. Mother of Three.
"I don't know where I would be without this program. I was miserable. I was taking it out on my husband and my kids and my employees. I don't even want to think about what they would say about me. I wake up and know what will bring me pleasure that day. I know that I’m doing things for me, not for someone else. My libido is higher than it has been in 18 years...my husband has been the one to say no to me! Our relationship is better than when we first met, my kids are happier, my staff is happier. I AM HAPPIER."
Kaitlyn P. 49 y/o. Business Owner.
HERE’S WHAT YOU’LL LEARN IN 6 MONTHS
Module 1: The Pleasure Basics
Deepen your understanding of how your body experiences pleasure – from anatomy and arousal, to orgasms and hormones. It’s the sex education you wish you had.
Module 2: Pleasure Beliefs
Uncover and transform limiting beliefs that inhibit your pleasure centers, so you can be present to your pleasure and experience deeper connection during sex.
Module 3: Banish Overwhelm
Understand the impact of stress on the body’s desire response, and learn how to reignite the pleasure centers in your brain, so you can WANT to have sex again.
Module 4: Dial Up Desire
Uncover all the hidden desires you never knew you had, and gain the confidence to explore your desires without shame, judgement or guilt.
Module 5: Ask For What You Want
Discover practical tips, proven formulas, and easy-to-follow scripts to communicate your desires effectively (without the fight!). Ensure your needs are understood and fulfilled.
Module 6: Worthiness
Learn how to cut through the self-doubt and feel worthy of receiving all the pleasure you deserve. Without having to earn it.
Module 7: Healthy Hormones
Understand the role of hormonal balance in pleasure and learn natural strategies to support optimal health and vitality.
WHAT’S POSSIBLE AFTER YOU GET YOUR HANDS ON THIS FOUNDATIONAL PROGRAM…
 Deepened intimacy and better sex
Experience profound connections and enhanced intimacy, transforming your relationship with yourself and your partner.
Radiant self-fulfillment
Achieve a state of radiant self-fulfillment, where you feel aligned with your true desires and purpose.
Freedom from overwhelm
Embrace a life free from overwhelm, reclaiming your time and energy for what truly matters.
Vibrant health and vitality
Enjoy vibrant health and vitality, feeling energized and alive every day.
Empowerment and inner peace
Cultivate empowerment and inner peace, navigating life’s challenges with confidence and serenity.
Attunement to your deepest desires
Discover what ignites your turn-on, and master effective communication to express your desires clearly and confidently.